Chic & Strong

Erika Bloom has everyone—from Hollywood starlets to NFL tough guys—in the palm of her hand



Photograph: istockphoto.com

An upscale Pilates studio started on New York’s Upper East Side is developing quite a following here in town. Erika Bloom Pilates opened its Greenwich Avenue studio last year as part of an expansion to keep up with client demand. “We follow our clients wherever they go,” says Jessica DellaValle, creative director for Erika Bloom. That includes East Hampton and the newest location at Amanyara resort in Turks & Caicos. A veteran Pilates instructor and former professional dancer, Erika takes a contemporary approach to Joseph Pilates’ classical conditioning system. Her focus is on strengthening, lengthening, toning and aligning the body, with workouts that are customized to meet each individual’s needs and athletic interests. She counts Olivia Wilde, Kerry Washington, Daniel Boulud and NFL players among her clients; she also enjoys a cult following with the pregnant set. “One thing Erika is passionate about is pre- and postnatal Pilates,” says Jessica. “Expectant moms and new moms worship her.” She handpicks her highly experienced instructors and also trains them personally. Packages of ten, twenty-five and fifty sessions are available. 53 Greenwich Avenue, 212-288-3410 erikabloom.com

 

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