Stepping Up to the Plate

When Yankee fans head south on I-95 to the stadium, James Murphy drives north to Harbor Yard.



Photographs by Visko Hatfield

Since their founding in 1998, the Bridgeport Bluefish have showcased some impressive on-field talent, but the presence at the ballpark at Harbor Yard this year of Greenwich’s James P. Murphy is a milestone of a different kind.

Although Murphy never made it past high school as a baseball player, in the world of corporate marketing, he is an All-Star. He orchestrated the successful branding not once but twice of a globally recognized management consulting firm, first in 1988 at Andersen Consulting, then in early 2001 at Accenture, an initiative that won him numerous plaudits by year’s end and the title “marketer of the year.”

Since then, he has pursued a double-barreled career, as Accenture’s chief marketing and communications officer and as head of his own public relations firm, Murphy & Co. On the walls of his corner office off West Putnam Avenue, there are photographs of Murphy with Tiger Woods, whom he doggedly pursued for months before signing him up for an Accenture advertising campaign. Murphy helped create one of the PGA Tour’s signature events, the Match Play Championship, as an Accenture sponsorship vehicle. Chances are if you know the name Accenture, Murphy made it happen.

A genial, soft-spoken man, Murphy has a disarmingly humble way of discussing his career. After studying journalism at the University of Illinois, he pursued a career in public relations, serving over time as the senior corporate communications officer for three prominent businesses: Owens-Corning Fiberglass, Beatrice and Merrill Lynch. He then became involved with developing Andersen Consulting, a spin-off of the Arthur Andersen accounting firm, albeit operated independently. Accenture and Murphy & Co. followed.

So what led him back to baseball, as a member of the investor group that bought the Bluefish last December?

“I think it’s a great game,” he shrugs. “I think it’s a wonderful sport for kids. It’s a big analogy for life because you are always going home.”

For the Bluefish, the arrival of Murphy and a team of other down-county investors represents a chance to redefine home beyond Bridgeport’s city limits. As part of the Atlantic League, a minor league not affiliated with Major League Baseball that attracts some of baseball’s biggest former stars, the Bridgeport Bluefish shocked and thrilled the Park City in its first three years of record-setting success, only to flounder in recent years. The team drew under 200,000 people last year, a fifth less than it did in 2004 and well under the Atlantic League average.

 

Greenwich Agenda

  • TREEHOUSES: Look Who's Living in the Trees!

    2014.06.21
     @ Stamford Museum & Nature Center

    Saturday, June 21 - Monday, September 1 Hidden in the leaves, snug in the trunk or burrowed under the roots, what types of animals actually...

  • Greenwich Harbor Sunset Wine Cruise | Greenwich, CT

    2014.06.05
     @ Delamar Hotel Dock

    The boat "Prudence" departs from the Delamar Hotel Dock on 500 Steamboat Rd. All the wine is sponsored through VALS with food...

  • SM&NC Farm Market

    2014.06.15
     @ Stamford Museum & Nature Center

    Sundays, June 15 – October 5, 10am – 2pm We're thrilled to bring back the SM&NC Farm Market — now on Sundays!...

  • Exclusive Tour of Modern and Contemporary Art at the Yale University Art Gallery

    2014.09.09
     @ Yale University Art Gallery

    Join JCC Greenwich for an exclusive tour with museum curator Elizabeth Manekin. The collection is noteworthy for exemplary works from the...

  • Understanding the Gaza War: Strategic & Political Implications

    2014.09.09
     @ Greenwich Library, Cole Auditorium

    Dr. Efraim Inbar is a Professor in Political Studies at Bar-Ilan University and Director of its renowned Begin-Sadat Center for Strategic...

  • Bruce Museum: Look and See - Into the Deep

    2014.09.10
     @ Bruce Museum

    A program especially designed for children ages 3-5 years and their adult caregivers, who will explore the Museum’s exhibition through...

  • College Admissions Boot Camp | Greenwich, CT

    2014.09.13

    College Prep 360 will be offering two college admissions “boot camps” in their Greenwich office over the summer. The first workshop...

  • Nigh Season: New Paintings By David Konigsberg

    2014.09.13
     @ Kenise Barnes Fine Art

    Dates: September 13 – October 31, 2014 Opening Reception: September 13, 6 – 8:30 PM  Public Invited   NIGH...

  • Undulate: Paintings By Julie Gross and Margaret Neill

    2014.09.13
     @ Kenise Barnes Fine Art

    GALLERY II Dates: September 13 – October 31, 2014 Opening Reception: September 13, 6 – 8:30 PM Public Invited...

  • Greenwich Area Newcomers Annual Lobster Fest

    2014.09.14
     @ Tod's Point Clambake Area

    This is our kickoff event each year-held at Tod's Point Clambake area. The event is scheduled for Sunday September 14th starting...

  • Information Fair

    2014.09.16
     @ YMCA

    Our Annual Information Fair - This event showcases non profits , community businesses, schools and  services in the Greenwich...

  • Laurel House Family Seminar Series

    2014.09.18
     @ Laurel House

    Thursday evenings, September 18, October 2, 16, 30, 6:30-8:00 pm Join us Thursday evenings for this four part Family Seminar Series as...

  • The Many Faces of Multi Media

    2014.09.20
     @ Meli-Melo of Greenwich

    Dr. Julia Trebing, Director Creative Therapies in Stamford, CT exhibits her paintings at Meli-Melo Creperie & Juice Bar  during Sept...

  • SoulCycle GWCH for Make-A-Wish CT

    2014.09.20
     @ SoulCycle

    Make-A-Wish Connecticut is thrilled to be partnering with SoulCycle's Greenwich location for a charity ride on Saturday, September 20th!...

  • Wall Street Tennis Challenge

    2014.09.20
     @ Greenwich Country Club

    The goal of The Wall Street Tennis Challenge is to support the Ovarian Cancer Research Foundation’s efforts while spreading awareness...

  • Arts & Crafts on Bedford

    2014.09.20
     @ Bedford Street

    Shop at over 100 craft and artisan boutiques on Bedford Street, which will be closed to traffic for the weekend. Dine in our extended sidewalk...


Show More...

Most Popular Articles

  1. Best of Greenwich
    Delamar Greenwich Harbor
  2. 10 Things Greenwich Teens Can Do This Summer
    One Greenwich teen shares some suggestions for summer fun!
  3. Villa Maria School: Annual Spring Gala
    Richards of Greenwich
  4. Save the Children Benefit
    Riverside Yacht Club
  5. Twelfth Annual New York Smile Event
    Cipriani Wall Street