Stepping Up to the Plate

When Yankee fans head south on I-95 to the stadium, James Murphy drives north to Harbor Yard.



Photographs by Visko Hatfield

Since their founding in 1998, the Bridgeport Bluefish have showcased some impressive on-field talent, but the presence at the ballpark at Harbor Yard this year of Greenwich’s James P. Murphy is a milestone of a different kind.

Although Murphy never made it past high school as a baseball player, in the world of corporate marketing, he is an All-Star. He orchestrated the successful branding not once but twice of a globally recognized management consulting firm, first in 1988 at Andersen Consulting, then in early 2001 at Accenture, an initiative that won him numerous plaudits by year’s end and the title “marketer of the year.”

Since then, he has pursued a double-barreled career, as Accenture’s chief marketing and communications officer and as head of his own public relations firm, Murphy & Co. On the walls of his corner office off West Putnam Avenue, there are photographs of Murphy with Tiger Woods, whom he doggedly pursued for months before signing him up for an Accenture advertising campaign. Murphy helped create one of the PGA Tour’s signature events, the Match Play Championship, as an Accenture sponsorship vehicle. Chances are if you know the name Accenture, Murphy made it happen.

A genial, soft-spoken man, Murphy has a disarmingly humble way of discussing his career. After studying journalism at the University of Illinois, he pursued a career in public relations, serving over time as the senior corporate communications officer for three prominent businesses: Owens-Corning Fiberglass, Beatrice and Merrill Lynch. He then became involved with developing Andersen Consulting, a spin-off of the Arthur Andersen accounting firm, albeit operated independently. Accenture and Murphy & Co. followed.

So what led him back to baseball, as a member of the investor group that bought the Bluefish last December?

“I think it’s a great game,” he shrugs. “I think it’s a wonderful sport for kids. It’s a big analogy for life because you are always going home.”

For the Bluefish, the arrival of Murphy and a team of other down-county investors represents a chance to redefine home beyond Bridgeport’s city limits. As part of the Atlantic League, a minor league not affiliated with Major League Baseball that attracts some of baseball’s biggest former stars, the Bridgeport Bluefish shocked and thrilled the Park City in its first three years of record-setting success, only to flounder in recent years. The team drew under 200,000 people last year, a fifth less than it did in 2004 and well under the Atlantic League average.

 

Greenwich Agenda

  • Exhibit Ira BARKOFF

    2014.10.11
     @ Canfin Gallery

    “The beauty of the physical world becomes a metaphor for the capacity of the spirit to reveal itself". Ira Barkoff Evocation of...

  • Nigh Season: New Paintings By David Konigsberg

    2014.09.13
     @ Kenise Barnes Fine Art

    Dates: September 13 – October 31, 2014 Opening Reception: September 13, 6 – 8:30 PM  Public Invited   NIGH...

  • Undulate: Paintings By Julie Gross and Margaret Neill

    2014.09.13
     @ Kenise Barnes Fine Art

    GALLERY II Dates: September 13 – October 31, 2014 Opening Reception: September 13, 6 – 8:30 PM Public Invited...

  • Parties at the JCC Center

    2014.09.02
     @ Stamford JCC

    A place to celebrate birthdays and special occasions. Be a guest at your own party! The JCC offers a wonderful space for you and your guests to...

  • SPLURGE Matches Scarf Donations for Cancer Patients

    2014.10.01
     @ SPLURGE

    SPLURGE and the Cancer Institute at Greenwich Hospital are partnering to bring comfort and encouragement to cancer patients.  From October...

  • Flinn Gallery Art Opening

    2014.10.30
     @ Flinn Gallery 2nd floor

    FLINN GALLERY Opening Reception 'IN FOCUS' Thursday October 30, 6 - 8pm Seven artists share their visions - Carolyn Conrad,...

  • IMAGINE CANDY- SWEET TASTINGS!!!

    2014.10.24
     @ Imagine Candy

    Imagine Candy located in Scarsdale Village- Winner of 2014 Best West of Westchester by Westchester Magazine- holds a Belgian Chocolate and Candy...

  • Flower Power

    2014.10.08
     @ SM Home Gallery

    SM Home Gallery show featuring two Greenwich based artists: Margaret Bragg and Penny Putnam. The art show runs thorough November 22nd....

  • Harvest Fair and Gift Show

    2014.11.01
     @ Second Congregational Church

    Event Will Include Hay Mazes, Games, Crafts, Food, Holiday Shopping The community is invited to a Harvest Fair and Gift Show on Saturday, Nov....

  • New Fitness Class: SalsaTone

    2014.11.01
     @ Latin Moves Dance Studio

    Starting November 1st ~ Every Saturday morning 10 to 11 AM Instructor: Melissa Lopez Start your weekend off right with this exciting cardio...

  • Lynne Scalo Design Opening

    2014.11.05

    Please join Lynne Scalo, Greenwich Magazine and athome Magazine to celebrate the Greenwich showroom opening of Lynne Scalo Design Cocktails...

  • Breast Cancer Alliance Benefit Luncheon & Fashion Show

    2014.11.06
     @ Hyatt Regency Greenwich

    Breast Cancer Alliance to Host Branching Out, Coming Together, Aspiring to a Cure 19th Annual Benefit Luncheon & Fashion Show: November 6,...

  • Free Screening of Documentary ' Children of the Inquisition'

    2014.11.06
     @ Bush-Holley House

    Join filmmaker Joseph Lovett as he presents his documentary film and multi-platform project of personal exploration and...

  • P.A.L.S. 2nd Annual Soarin' Soiree~ November 7, 2014

    2014.11.07
     @ Greenwich Country Club

    You are invited to join our State Senator, L. Scott Frantz and our First Selectman, Peter J. Tesei, for an awe-inspiring evening to benefit Patient...

  • John Hardy Event

    2014.11.08
     @ Bloomingdale's

    John Hardy One of a kind. One at a time. Each by hand. Bloomingdale's is inviting YOU to meet the head designer Guy Bedarida as he presents...

  • Olivine Gabbro Opening

    2014.11.08

    Olivine Gabbro invites you to join them for their Opening Party! DJ | Cocktails | H'Orderves | Gift Bags Made to Measure Beautifully...

  • Meet Joshua Safran, Author of "Free Spirit: Growing Up On the Road and Off the Grid"

    2014.11.11
     @ YWCA Greenwich

    Meet the author of this powerful memoir. Joshua Safran is an author, attorney, occasional rabbi, and nationally recognized advocate for...

  • Markham Roberts: Decorating the Way I See It

    2014.11.13
     @ Belle Haven Club

    Join us as Interior Designer Markham Roberts shares coveted design insights, key to creating the perfect home. The program will include...


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