Stepping Up to the Plate

When Yankee fans head south on I-95 to the stadium, James Murphy drives north to Harbor Yard.



Photographs by Visko Hatfield

Since their founding in 1998, the Bridgeport Bluefish have showcased some impressive on-field talent, but the presence at the ballpark at Harbor Yard this year of Greenwich’s James P. Murphy is a milestone of a different kind.

Although Murphy never made it past high school as a baseball player, in the world of corporate marketing, he is an All-Star. He orchestrated the successful branding not once but twice of a globally recognized management consulting firm, first in 1988 at Andersen Consulting, then in early 2001 at Accenture, an initiative that won him numerous plaudits by year’s end and the title “marketer of the year.”

Since then, he has pursued a double-barreled career, as Accenture’s chief marketing and communications officer and as head of his own public relations firm, Murphy & Co. On the walls of his corner office off West Putnam Avenue, there are photographs of Murphy with Tiger Woods, whom he doggedly pursued for months before signing him up for an Accenture advertising campaign. Murphy helped create one of the PGA Tour’s signature events, the Match Play Championship, as an Accenture sponsorship vehicle. Chances are if you know the name Accenture, Murphy made it happen.

A genial, soft-spoken man, Murphy has a disarmingly humble way of discussing his career. After studying journalism at the University of Illinois, he pursued a career in public relations, serving over time as the senior corporate communications officer for three prominent businesses: Owens-Corning Fiberglass, Beatrice and Merrill Lynch. He then became involved with developing Andersen Consulting, a spin-off of the Arthur Andersen accounting firm, albeit operated independently. Accenture and Murphy & Co. followed.

So what led him back to baseball, as a member of the investor group that bought the Bluefish last December?

“I think it’s a great game,” he shrugs. “I think it’s a wonderful sport for kids. It’s a big analogy for life because you are always going home.”

For the Bluefish, the arrival of Murphy and a team of other down-county investors represents a chance to redefine home beyond Bridgeport’s city limits. As part of the Atlantic League, a minor league not affiliated with Major League Baseball that attracts some of baseball’s biggest former stars, the Bridgeport Bluefish shocked and thrilled the Park City in its first three years of record-setting success, only to flounder in recent years. The team drew under 200,000 people last year, a fifth less than it did in 2004 and well under the Atlantic League average.

 

Greenwich Agenda

  • Nigh Season: New Paintings By David Konigsberg

    2014.09.13
     @ Kenise Barnes Fine Art

    Dates: September 13 – October 31, 2014 Opening Reception: September 13, 6 – 8:30 PM  Public Invited   NIGH...

  • Undulate: Paintings By Julie Gross and Margaret Neill

    2014.09.13
     @ Kenise Barnes Fine Art

    GALLERY II Dates: September 13 – October 31, 2014 Opening Reception: September 13, 6 – 8:30 PM Public Invited...

  • Isaia Fall Trunk Show

    2014.09.19
     @ Richards

  • Parties at the JCC Center

    2014.09.02
     @ Stamford JCC

    A place to celebrate birthdays and special occasions. Be a guest at your own party! The JCC offers a wonderful space for you and your guests to...

  • The Many Faces of Multi Media

    2014.09.20
     @ Meli-Melo of Greenwich

    Dr. Julia Trebing, Director Creative Therapies in Stamford, CT exhibits her paintings at Meli-Melo Creperie & Juice Bar  during Sept...

  • SoulCycle GWCH for Make-A-Wish CT

    2014.09.20
     @ SoulCycle

    Make-A-Wish Connecticut is thrilled to be partnering with SoulCycle's Greenwich location for a charity ride on Saturday, September 20th!...

  • Wall Street Tennis Challenge

    2014.09.20
     @ Greenwich Country Club

    The goal of The Wall Street Tennis Challenge is to support the Ovarian Cancer Research Foundation’s efforts while spreading awareness...

  • Nam Cho Trunk Show

    2014.09.20
     @ Richards

  • Arts & Crafts on Bedford

    2014.09.20
     @ Bedford Street

    Shop at over 100 craft and artisan boutiques on Bedford Street, which will be closed to traffic for the weekend. Dine in our extended sidewalk...

  • Puttin’ On The Dog Festival

    2014.09.21
     @ Roger Sherman Baldwin Park

    Puttin’ On The Dog Festival Greenwich, Connecticut the place to be on September 21st for dogs and their owners...

  • Candy Fairies Book Reading

    2014.09.21
     @ Imagine Candy

    SCARSDALE, NY, Imagine Candy brings the acclaimed children's author Helen Perelman, the writer of the wickedly sweet Candy Fairies book...

  • Chizi's Tale Book Launch Party

    2014.09.21
     @ Tudor Investment Campus

    You and your family are invited to join Diane's Books of Greenwich and TUSK USA to celebrate the launch of Chizi's Tale: The True Story...

  • Chizi's Tale Book Launch Party

    2014.09.21
     @ Tudor Investment Campus

    You and your family are invited to join Diane's Books of Greenwich and TUSK USA to celebrate the launch of Chizi's Tale: The True Story...

  • SM&NC Farm Market

    2014.06.15
     @ Stamford Museum & Nature Center

    Sundays, June 15 – October 5, 10am – 2pm We're thrilled to bring back the SM&NC Farm Market — now on Sundays!...

  • "Israel and the U.S."

    2014.09.22
     @ New Canaan Library

    The public is invited to attend a World Affairs Forum Great Decisions event featuring Seth Anziska, Columbia University. Mr. Anziska will speak...

  • Holistic Health Practitioner Kevin W. Reese

    2014.09.24
     @ Meli-Melo

    Meet Holistic Health Practitioner Kevin W. Reese & Take Home a Signed Copy of His New Book! Kevin is a holistic health practitioner,...

  • Annual State of the Town Address and Luncheon | Greenwich, CT

    2014.09.25
     @ Milbrook Club

    Greenwich Chamber of Commerce Annual State of the Town Address and Luncheon will be held at Milbrook Club. Registration 11:30am; start at...

  • Greenwich Harbor Sunset Wine Cruise | Greenwich, CT

    2014.06.05
     @ Delamar Hotel Dock

    The boat "Prudence" departs from the Delamar Hotel Dock on 500 Steamboat Rd. All the wine is sponsored through VALS with food...

  • Aaron Henry Trunk Show & Personal Appearance

    2014.09.26
     @ Richards


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