From the Editor
All Grown Up
What do you want to be when you grow up?” If every kid had a nickel (or maybe in today’s economy, a dollar) for each time that question was asked, the future of our Social Security would probably be less of a concern. At about the age of eight, my answer was a movie critic. Get paid to eat popcorn, watch movies and tell people what you think — total no-brainer.
For some reason, that lost its appeal and, although I had no idea what the job was called, I decided to become the person who designs opening movie credits.
(You know, the cool logo and dramatic music — think Star Wars). Then, being a part of the MTV generation, I resolved that I was, for sure, going to produce music videos. That one was short-lived. Entering my freshman year of college, I made my absolute and final decision: advertising. Clearly, that stuck.
The point is that along the way I knew I could do whatever I wanted, no matter how odd or esoteric. And I have no doubt that’s exactly what the interesting and passionate people we feature in this issue also believed.
Take our cover subject Indra Nooyi, CEO of PepsiCo, a multibillion-dollar company. After attending college and graduate school in India, she decided to pursue a second master’s degree in the United States, a move that was unheard of in her native country. Good, conservative girls should be looking toward marriage and children. Mrs. Nooyi was looking in another direction. Currently, she is ranked the fifth most powerful woman in the world by Forbes magazine.
While the funny pages are serious business for Rocky Shepard, president of King Features Syndicate, the marketing and licensing guru has a charm and passion that bring out the kid in anyone. How could he not? The guy deals in toys for a living. And finally, Jim Carrier is an ordinary Greenwich civilian with unordinary patriotic passion who managed to cut through mounds of red tape and get himself imbedded in Iraq to see with his own eyes what’s going on. GREENWICH Magazine sponsored his trip, and his report is eye-opening — no matter where you fall on the political spectrum.
I suppose it couldn’t be more fitting that February, a month long associated with passion and commitment, is when we celebrate such extraordinary people.