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From the Editor: What's New? A Lot



Being a Capricorn, I’m not a huge fan of change. My people thrive on certainty. Sure, some may call it stubborn. I call it committed.

It would stand to reason then that all of the new things in this issue would have made me run screaming from the building. Surprisingly, it didn’t. I’m genuinely thrilled with our changes and am excited to know what you think.

Most likely the first thing that you noticed is that we’ve gotten a bit bigger. Our new size gives us more breathing room to showcase the photography and personalities we bring you every month. White space is a coveted commodity among art directors, and our new format gives our art director Holly Keeperman plenty of room to play. Plus, it’s just cooler.

You also probably noticed our new logo. When we set out to update our look, we didn’t intend to reinvent the wheel (after all this wheel has been around for twenty-five years for a reason). Properly executing a new logo is like getting good botox—it doesn’t make you unrecognizable, it makes you look refreshed. Think Gwyneth Paltrow not Joan Rivers. We’re pretty sure we hit the needle on the head with this one.

Moving onto the inside of the magazine, flip to page 41 and you’ll see our new department “Fab Finds.” Our market editor Carisha Swanson is out and about covering fashion shows, checking out new store openings and visiting old favorites to bring you the hottest looks in fashion, beauty and décor. All of the fun stuff she finds will be featured in these pages each issue.

Saving the best for last (literally), check out our new back page. Here we’ll highlight a quintessential Greenwich photo that in some way captures the essence of our town. And since this magazine is all about celebrating what Greenwich means to you, we’d love your help. If you have an image you think casts Greenwich in the perfect light, send it on over to us at photos@mofflymedia.com. (See page 128 for details.) What’s ironic is that the debut of this department proves that everything old is new again. For years our back page was devoted to fun photos. It then had a few incarnations (an essay, a product page) before returning to its original concept this month. It’s nice to know that some things never really change. Don’t you think?

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